20 years of selling condoms – KamaSutra completes 20 years

20 years of selling condoms – KamaSutra completes 20 years

The occasion was the 20th anniversary of condom brand Kamasutra that was launched in the year 1991 by Gautam Singhania, Chairman and MD of Raymond Limited with those who contributed to the brand's standing today in some way or the other got together at a Canvas - suburban lounge to celebrate the success of its 20 years completion.

Funny man Cyrus Broacha left everyone in splits with his standup comedy act as an anchor. The faces of the 'bold advertisement' which made Kamasutra a household name were those of model-actress Pooja Bedi and supermodel Marc Robinson. The two were honored on the occasion.

Kamasutra (KS) was launched with a bold campaign in 1991, at a time when sex was still taboo. What was the idea behind it? - In those days, condom use wasn't talked about. We realized that if we wanted to get into that category, we had to do it properly. We wanted a loud campaign that would get us noticed. We needed a sex symbol to launch our brand and hit upon Pooja Bedi. She had a great face for KS and along with model Marc Robinson; they became part of the sensual ad.

Reminiscing about the launch, Mr. Gautam Singhania said, “At the time of its launch, Kamasutra ads faced resistance in the form of accusations of challenging conservative Indian sensibilities. The brand faced the challenge of media channels refusing to carry Kama Sutra’s bold advertisements. However today, the brand is a grand success in terms of consumer acceptance. We are the leading condom brand, especially in urban and metro markets. “KamaSutra is much more than a condom brand. It signifies liberation as a way of being. KS is today symbolized as the expert in the art of lovemaking. Such an encouraging response to the brand and its positioning fuels our drive to innovate further on the products and campaigns of KamaSutra in the future.

The KamaSutra Business History:

2011- Chill Thrill & Warm Intimacy condoms & Launch of 2 Women Deos (a: Maya, a: diva)

2010- Launch of Wet n’ Wild, a first -to-market innovation

Launch of First of its kind web portal – www.kamalounge.in

Launch of Excite Series

2007- Entry into deodorant category

2004- Launched new Brand Identity & new innovative packaging & Launched Kamasutra Long last, super thin and Intensity condoms

2003- Launch of KamaSutra Sport

1996- Joins Ansell Ltd to form J.K. Ansell Ltd.

1994- Starts the export business

1992- Becomes the no 2 brand in market

1991- Launch of KamaSutra

Mr. Peter Carroll, President - Sexual Wellness, Ansell Healthcare said, “India is a promising consumer market. The Indian consumer has a unique perspective on all aspects of sex, intimacy and relationships, and is continuously evolving. We have seen this evolution demonstrated every time we’ve have introduced a new innovative concept in India. Our every product innovation has met with resounding success in the country. This encourages us to further launch innovative products in the future.”

These innovative products have been supported by bold campaigns in keeping with the KS philosophy of enhanced consumer experience and for them to enjoy the pleasure of love-making.

Mr. Ranju Kumar Mohan, Director and Business Head, JK Ansell Limited said, “Today, it is not just condoms but other personal care products like deodorants have also embarked on sensual campaigns. To have identified such a potential twenty years ago goes to state the vision of this iconic brand. That our pioneering effort has been rewarded with consumer acceptance drives us to innovate on our products and create campaigns for KamaSutra which connects with consumers whether it is through use of our website kamalounge.in and other social media engagements or use of print or activation.”

JK Ansell is a 50:50 joint venture between the Raymond Group and Ansell International for manufacturing and selling the popular 'KamaSutra' brand of condoms and personal care products.

Source: Times of India & SPICYSTARS MUMBAI

Composition Tips for Landscape Photography

To get impressive landscape images, you have to think outside of the box and beyond the stunning vista before you. Composition is a key component in any image, but it can take an average vacation snapshot and transform it into a true work of art. Below are a few key points to look for when composing your landscape image.

Leading Lines - Landscape images call for a viewer to look across the entire frame to take it all in. This is accomplished much easier when there’s a leading line guiding the viewer. Whether literal lines like the boardwalk in the image below or strong horizon lines such as a mountain range or treeline, leading lines can easily direct the attention where you want it.

Minimalism - Sometimes the best landscape images are the ones that say the least, using negative space and contrast to make a prominent point. You can either isolate part of your photo by composition or by using a wide aperture (shallow depth of field) - either way, it’s a fantastic method to create a stunning landscape in a clean, crisp manner.

Layers - Landscape images are known for creating layers within a composition, both subtle and prominent. They can come in the form of sharp lines across several mountain ranges or the gradual transition between foreground and background. Whatever your image is composed of, layers of color or content can make for a powerful landscape photo.

Patterns - When you have a repeated pattern in your image, it can create a visually striking composition. Patterns can come in the form of textures, colors, or physical elements in your scene (such as the rows of lavender plants below).

Foreground Interest - The power foreground interest can bring to a landscape is considerable – it can take a beautiful vista and turn it into a well-balanced image with multiple focal points. While many beginner landscape photographers may focus on a beautiful backdrop of a sunset or hillsides in the distance, someone with a bit more experience would look for a strong focal point in the immediate foreground (such as the rocks below) to bring the image together, creating a complete and breathtaking photo.

These are just a few of the many composition tips you can follow to create stunning landscape images. The goal is to create a photo that is unique, but also strong in presentation. Once you’ve developed your own sense of style, finding a powerful composition will be like second nature, where incredible photos come naturally to you.

Article Courtesy: - Christopher O' Donnell